Display Packaging As A Sales Tool
Think about the last time you were in a bakery. Most likely, delicious cakes began to tempt you while still in the box, through the window on the lid of the box. If your product is very attractive, the windows on the box are just what you need.
Functions of packaging with plastic windows
Display packaging is primarily aimed at increasing demand. Moreover, it is able to arouse interest in a product of any price category, which you can look at without violating the integrity of the package.
A box with a window is a small showcase, it is a sales tool in itself, and the main place in the design here is occupied by the product itself, which is visible in all its guise through this very window. That is why, more often under a transparent cap you can see a real work of art.
Benefits of packaging with plastic windows
Quick product identification
If a buyer is looking for a vase, then no matter how beautiful the photo you depict on the packaging, the packaging will be the first to be taken into account, through which he will be able to see the living product.
Hygiene and safety of the presentation of the product
If the product is packed in a box with a plastic window, then it can be inspected without direct contact with it, without violating sanitary standards. This is especially true when it comes to food and baby products. In the case of non-food products, a plastic window helps to avoid high depreciation: the appearance of scratches, chips and other destructive phenomena.
Environmental Protection
Under the protective film, the goods are protected from moisture, dust and mechanical stress. Packaging with plastic windows can literally prolong the life of a product and preserve its commercial properties.
Favorable supply of products
The manufacturer has the opportunity to present the product in the right perspective. With the help of various inserts and clamps, the product can be positioned in a favorable light for buyers.
Aesthetics without additional investments
The main role in the design of packaging with a window is played by the product itself, it sells itself.
What is this packaging good for?
Functions of packaging with plastic windows
Display packaging is primarily aimed at increasing demand. Moreover, it is able to arouse interest in a product of any price category, which you can look at without violating the integrity of the package.
A box with a window is a small showcase, it is a sales tool in itself, and the main place in the design here is occupied by the product itself, which is visible in all its guise through this very window. That is why, more often under a transparent cap you can see a real work of art.
Gift wrap
As you know, human life is divided into frontiers. And if we take a period of 1 year, then holidays may well be reference points. We all strive to please our loved ones and pay special attention to the appearance of the goods. Taking care of high-quality gift packaging, the manufacturer guarantees sales, even if his product does not belong to common gifts.
Food
Food should be not only tasty, but also attractive. If your product is exactly like this, then the decision to switch to packaging with a plastic window will more than pay for itself. If not, then it is worth considering why your product is still not worthy of an open demonstration?
Instruments
This is the product segment that is difficult to put in a box without additional fixation. As a rule, so that the tools do not hang out in the package, they are inserted into specially prepared lodgements or ennobled with cutting grates. Why not show such a neat presentation to the buyer? Moreover, many of them reuse such packaging.
Children’s products
Adults tend to choose products for children with particular trepidation. For them, both sanitary standards and the appearance of the product are important. It is unlikely that a mother will want to buy a pacifier for her child, which someone has tested for strength many times.
Kids toys
Despite the fact that children are not the most solvent audience, they are the most demanding. A doll or car packed in a box with a plastic window is a real find for little explorers. Show the baby a toy, make a hole to test its function, and his mother will put it in the basket.
A vessel
What do you pay attention to when choosing dishes? Most likely for design. On how to be based on this parameter if the plates are packed in a blind box? Yes, you can put the goods on display without packaging, but no one will give you a guarantee for its integrity and even more so for its purity. Packaging with a plastic window will come in handy here more than ever.
The list can be continued indefinitely, and we, of course, will not do this. It is important that the custom display packaging with a window gives the product a presentable look and creates a lot of reasons to purchase it.
The presence of plastic windows on the packaging arouses consumer interest and confidence in the product, because no one wants to buy a “beef in a poke”. Use your knowledge of today’s customer needs and increase your company’s revenue.
